Pfizer Ltd. sponsored the inaugural running of the Pfizer Brecon Challenge 2004, in aid of Air Ambulances across the UK.

The fundraising Challenge was for each team to raise at least £2,500, which was distributed to various regional Air Ambulances across the UK.

The physical Challenge was for all teams to climb Pen Y Fan, the highest mountain in the Brecons, mountain bike a 20km route and design & build a raft that they had to paddle around a nearby reservoir. All within 12 hours!

32 teams took part in the event on the 17th July 2004. Not only did Pfizer sponsor the Challenge, but also all of the teams were made up of Pfizer employees making it a great corporate event for them.

All of the participants had a tremendous day out and many teams exceeded their fundraising target, together raising a staggering total in excess of £105,000 on behalf of the Air Ambulance.

The Brecon Challenge was conceived, planned and managed by Global Challenge UK, specialists in the field of outdoor events that are designed to be used by charities to raise funds for their work.

Delaine Shearman - Pfizer Corporate & Community Executive said:

"I know that everyone that took part had such a great day and really appreciated all the organisation and effort that you and your team had put into the event and the long hours!!!"

Team leader, Tony O'Neil said:

"Just a quick line to say thank you very much to you & your very friendly & helpful team for making the Pfizer Brecon Challenge such a fantastic event. On behalf of The X Men team, we thoroughly enjoyed it & will definitely be back next year!!"